National Woman’s Missionary Union (WMU) introduced new branding elements recently, including an updated trademark and tagline.
Since 2006, the trademark for the national missions organization incorporated the letters WMU with a larger “M” to place emphasis on “missions.” Now missions – the singular focus of WMU – is emphasized in their new tagline, Missions for LifeTM.
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“Missions for Life sums up the purpose of WMU in a number of ways,” explained Julie Walters, communications specialist for national WMU. “First, it communicates that WMU promotes a lifestyle that is focused on the mission of God. In addition, the word ‘life’ is holistic like WMU in that we offer resources for all life stages from preschool to adults that help develop confident missions disciples. Missions is also the pathway for many to hear and learn about Jesus, the Giver of eternal life.”
The new trademark or graphic is actually an updated version of the original one adopted in 1913. The original contains a number of elements, including the outline of a fish, an early Christian symbol; a flame or light representing the light of Christ in Christians to lead others to Him and to follow His light into the world; an open Bible representing knowledge of Scripture and teaching missions-related passages; and a globe expressing the idea of an outward focus on the peoples of the world.
WMU’s new trademark incorporates two elements from this original version: the fish and a stylized circle or world.
“The colors of blue and green are fresh and appealing to both genders, and used in a stylized circle, they also express the idea of sharing Christ in our world,” Walters said. “We believe this new graphic celebrates our heritage while embracing today’s opportunities by better reflecting the active, friendly, reliable, and invested mindset of those involved in global missions through WMU.”