Research reveals value of event evangelism
    July 12 2010 by NAMB Communications

    FORT WORTH, Texas (BP) — Block parties, festivals and other evangelistic events are essential ingredients for effective churches, according to a study by the Scarborough Center for Baptist Church Planting at Southwestern Baptist Theological Seminary in conjunction with the North American Mission Board.

    “Our findings suggest that many of our nation’s most effective evangelistic churches are utilizing attractional evangelistic events,” said Jerry Pipes, team leader for mass evangelism at NAMB.

    NAMB photo by John Swain

    Highly effective churches are utilizing attractional evangelistic events such as block parties to draw lost people so they can hear the gospel.

    Researchers started by polling 3,200 Southern Baptist churches last year as part of the Evangelistic Event Research Project.  

    What the study revealed
    Several common denominators emerged among highly effective churches:
    • They sponsor attractional evangelistic events, do several of them annually, do them especially well and get excellent results.
    • Two-thirds of highly effective churches sponsor both evangelistic events and an active personal evangelism program.
    • Significantly more highly effective churches sponsor evangelistic events than lesser effective churches.
    • They sponsor significantly more evangelistic events and do significantly better preparation and follow-up for evangelistic events than lesser effective churches.
    • They sponsor more holiday-related, revival-like and sports and recreation evangelistic events than any other types (in that order). More than half sponsor revival-like evangelistic events.
    “We define evangelistic events as special events, which intentionally draw lost people through relationships and attraction, clearly present the gospel and provide an invitation to respond,” Pipes said.

    The report comes at a time when, in some quarters, the value of attractional methods has been questioned for reaching communities with the gospel.

    “A lot of churches have pursued a missional approach to evangelism and church growth to the neglect of attractional evangelistic events that will draw people in,” Pipes said.

    “It’s like asking a pilot flying over the Pacific Ocean whether he wants his right wing or his left wing. The answer is you need both wings — both missional methodologies and an attractional model.”

    Ed Stetzer, president of LifeWay Research, said when churches are committed to conducting evangelistic events, it creates a more evangelistically motivated congregation.

    “Events help get people mobilized, and mobilized people reach out to their friends,” Stetzer said. “In research we conducted for our book Comeback Churches, we found that doing evangelistic outreach events was a key part of many churches’ revitalization.”

    Related stories
    North Carolina baptisms surge 20% in 2009
    Baptisms rise when strategies implemented
    7/12/2010 9:29:00 AM by NAMB Communications | with 0 comments

Blog post currently doesn't have any comments.
 Security code