WINSTON-SALEM — Wake Forest University Baptist Medical
Center today announced a change in the names of its integrated clinical
structure, educational and research enterprises, and a new visual identity
(logo).
The new name of the integrated clinical operation is Wake
Forest Baptist Health, which includes North Carolina Baptist Hospital, Brenner
Children’s Hospital, and other affiliated entities. This name honors the
hospital’s Baptist heritage of quality and compassionate care, leverages the
powerful academic reputation of Wake Forest, and captures the Medical Center’s
health-focused mission.
The institution’s educational and research enterprises will
be known as Wake Forest School of Medicine.
Wake Forest Baptist Medical Center is the new name for the medical
center campus in Winston-Salem, and is also the name that you will see in the
newspaper and on TV.
In addition, Lexington Memorial Hospital has also announced
a change in its name. Lexington Memorial will now be known as Wake Forest
Baptist Health — Lexington Medical Center. Davie County Hospital will also
change its name to Wake Forest Baptist Health — Davie Hospital.
The purpose of these changes is to unify the medical
center’s physical identity, reflect integration of its clinical, educational
and research mission, and signify the institution’s goals for the future.
Wake Forest Baptist Medical Center Chief Executive Officer
John D. McConnell, M.D. explained, “We aspire to be a preeminent, internationally
recognized academic medical center of the highest quality that will be known
worldwide for its care as much as its cure. To do that we must have a unified
brand that reflects our vision, as well as our mission to improve the health of
the region, state and nation by providing the highest quality of patient care,
discovering the next generation of diagnostic and treatment advances, and
educating the medical and scientific leaders of tomorrow.”
In the midst of change, the Medical Center’s partnerships with
the Baptist State Convention of North Carolina remain the same. Donny
Lambeth, President of North Carolina Baptist Hospital (NCBH), stated, “We have
tremendous appreciation for the Baptist State Convention of North Carolina, and
our relationship with the Convention remains unchanged. The BSCNC, for
instance, continues to elect trustees to the NCBH board. These trustees
are providing invaluable leadership during times of transition.”
“We remain very grateful for the Cooperative Program’s
support of our ministries through our pastoral care division. We count it
a privilege and calling to extend the ministry of North Carolina Baptists,
continuing the legacy of our Baptist founders,” Lambeth said.
“The ministry of the Mother’s Day Offering continues to help
our patients in serious financial need pay their hospital bills in the name of
Christ’s love,” Lambeth stated. “As part of our gratitude, we continue to
provide a subsidy for the hospital bills of N.C. Baptist ministers and their
families for care we provide.”
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