WFU Baptist Medical Center announces names
    March 17 2011 by Wake Forest Baptist Medical Center

    WINSTON-SALEM — Wake Forest University Baptist Medical Center today announced a change in the names of its integrated clinical structure, educational and research enterprises, and a new visual identity (logo).

    The new name of the integrated clinical operation is Wake Forest Baptist Health, which includes North Carolina Baptist Hospital, Brenner Children’s Hospital, and other affiliated entities. This name honors the hospital’s Baptist heritage of quality and compassionate care, leverages the powerful academic reputation of Wake Forest, and captures the Medical Center’s health-focused mission.

    The institution’s educational and research enterprises will be known as Wake Forest School of Medicine.  Wake Forest Baptist Medical Center is the new name for the medical center campus in Winston-Salem, and is also the name that you will see in the newspaper and on TV.

    In addition, Lexington Memorial Hospital has also announced a change in its name. Lexington Memorial will now be known as Wake Forest Baptist Health — Lexington Medical Center. Davie County Hospital will also change its name to Wake Forest Baptist Health — Davie Hospital.

    The purpose of these changes is to unify the medical center’s physical identity, reflect integration of its clinical, educational and research mission, and signify the institution’s goals for the future.

    Wake Forest Baptist Medical Center Chief Executive Officer John D. McConnell, M.D. explained, “We aspire to be a preeminent, internationally recognized academic medical center of the highest quality that will be known worldwide for its care as much as its cure. To do that we must have a unified brand that reflects our vision, as well as our mission to improve the health of the region, state and nation by providing the highest quality of patient care, discovering the next generation of diagnostic and treatment advances, and educating the medical and scientific leaders of tomorrow.”

    In the midst of change, the Medical Center’s partnerships with the Baptist State Convention of North Carolina remain the same. Donny Lambeth, President of North Carolina Baptist Hospital (NCBH), stated, “We have tremendous appreciation for the Baptist State Convention of North Carolina, and our relationship with the Convention remains unchanged. The BSCNC, for instance, continues to elect trustees to the NCBH board. These trustees are providing invaluable leadership during times of transition.”

    “We remain very grateful for the Cooperative Program’s support of our ministries through our pastoral care division. We count it a privilege and calling to extend the ministry of North Carolina Baptists, continuing the legacy of our Baptist founders,” Lambeth said. 

    “The ministry of the Mother’s Day Offering continues to help our patients in serious financial need pay their hospital bills in the name of Christ’s love,” Lambeth stated. “As part of our gratitude, we continue to provide a subsidy for the hospital bills of N.C. Baptist ministers and their families for care we provide.”

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    3/17/2011 10:26:00 AM by Wake Forest Baptist Medical Center | with 0 comments

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