LifeWay leadership reports challenge, growth
    September 16 2010 by Micah Carter and Russ Rankin, LifeWay

    GLORIETA, N.M. — Executive leadership of LifeWay Christian Resources of the Southern Baptist Convention reported that LifeWay is positioned for continued health and growth despite the global economic downturn that has affected the way churches and individuals select programs and resources for spiritual growth and discipleship.  

    At the semiannual meeting of LifeWay’s board of trustees, held Sept. 13-14, 2010, at LifeWay Glorieta Conference Center in New Mexico, executive leaders updated trustees on the following areas of ministry:

    Finance and Business Services
    Vice President and CFO Jerry Rhyne reported that LifeWay continues to manage effectively the realities of the “new normal” economic climate, keeping operations on solid footing with a strong bottom line for the 2010 fiscal year. The finance and business services division experienced an overall strong year with cost-saving initiatives that will continue to benefit LifeWay in 2011 and beyond.

    Rhyne shared that financial challenges and cost increases will likely be met through real revenue growth, slight price increases of resources and reduced operational costs and expenses.

    “We must keep in mind that LifeWay is a ministry funded by a business model,” Rhyne said. “And that means that for us to make the most of our ministry assignment we need to be productive and effective with our business operations to lead LifeWay into greater ministry impact in the days and months to come.”

    Rhyne also shared that LifeWay’s conference centers continue to feel the impact of a tough economy, yet continue to attract guests with new and renovated facilities. Both LifeWay Ridgecrest Conference Center in North Carolina and LifeWay Glorieta Conference Center in New Mexico have seen a decrease in overall event attendance, which was expected as churches scaled back in response to the economic downturn, according to Rhyne.

    Rhyne emphasized that LifeWay camps at both conference centers remain very popular, with some sold out well in advance. “I am grateful to see consistent and strong participation in our camp options,” Rhyne said, noting that updates and renovations to camp facilities continue to attract attendees.

    Vice President and CIO Tim Vineyard reported that the technology division is leading LifeWay into new areas of ministry, especially regarding digital resources and solutions.

    “A more efficient IT operation and an environmentally responsible management of technology assets are key components for moving LifeWay forward to increased productivity and efficiency across the organization,” Vineyard said.

    Vineyard noted that LifeWay’s technology division is seeking to make the most of digital capabilities and solutions that create possibilities to strengthen and support both ministry and business needs.

    Photo by Russ Rankin

    From left: Thom S. Rainer, president of LifeWay Christian Resources, is joined by Selma Wilson, LifeWay’s new B&H Publishing Group vice president; Brad Waggoner, new executive vice president; and Ed Stetzer, elected by trustees as vice president of research and ministry development.

    “Almost every ministry and business activity at LifeWay is enabled by technology,” he said. “We must utilize all capabilities at our disposal for advancing our mission to be the No. 1 Christian resource provider in the world.”

    Vineyard told trustees that LifeWay is currently rated 126th out of top 500 U.S. internet retailers as reported in the 2010 Internet Retailing Top 500 Guide.

    LifeWay also is pursuing an e-publishing strategy that provides the capability to deliver content in virtually any format customers may demand, he shared, most notably via iPad and iPhone apps and also digital curriculum downloads.

    “We are making significant investments with new technologies that will enable LifeWay to better serve our customers,” said Vineyard. “Our goal is to provide multiple ways for customers to search, find, select and purchase LifeWay resources to assist them in their ministry.”

    Some of these new solutions include recently released iPad apps such as “Breaking Free” by Beth Moore and the HCSB Study Bible — both available in the iTunes AppStore.

    LifeWay also launched on Sept. 1 as a new online Bible study resource for users. Vineyard told trustees that churches may also find digital services at to assist them in ministry.

    Executive Communications and Relations
    Vice President Tom Hellams highlighted multiple ways his division carries the story of LifeWay ministries further through community relations, ministry ventures, Holman Bible Outreach International, and news and information services.

    “Our purpose is to support LifeWay employees and ministries by speaking, serving and sending,” said Hellams. “Through our communications efforts, we speak on behalf of many in our organization. Through corporate relations, we organize employee resources and serve the community on their behalf. And through ministry ventures we mobilize employees and send them out on LifeWay-sponsored mission trips.”

    Hellams recalled the May 1, 2010, flooding in Nashville, Tenn., that affected so many people, including dozens of LifeWay employees. He shared with trustees the generosity of employees to donate money and time to serve and support those within the LifeWay family who had suffered loss.

    “It is a joy to work among people who genuinely seek to live out the gospel in time of need,” Hellams said. “I’m extremely pleased with the concern and service in Christian love I’ve seen that LifeWay employees have for others.”

    LifeWay Christian Stores
    Vice President Mark Scott reported solid ministry results for 2010 in a “not-so-solid marketplace” reflected in both the retail industry and economy. 

“We don’t know where the economy will go, but we do know that consumers and churches are concerned and careful about spending,” he said.

    Scott shared that sales of Bibles, books and other key product lines continued to grow through LifeWay stores. “We have solid strategies and sound operating plans,” Scott said. “We are performing well, and we have very strong relationships with our customers. We are extremely grateful for each and every one.”

    The number of LifeWay Christian Stores across the nation now stands at 163.

    LifeWay Research
    Ed Stetzer, newly elected vice president for research and ministry development, highlighted the strategic focus of the new division through a growing number of media through which LifeWay Research is sharing information, reaching churches and broadening LifeWay’s reach.

    The digital media world enables users to “go straight to the content they need” and “use our content in ways we could not imagine just a few years ago,” Stetzer said. He cited recent stories on LifeWay Research data that appeared in USA Today and other secular media, as well as Christian magazines and news services, local news outlets and a variety of social media.

    Stetzer said that LifeWay Research helps people to understand their contexts and churches for more effective ministry. 

“Facts are our friends,” he said. “As we help people know, that helps them do — and as a result churches are more effective as they live on mission.”

    Stetzer also shared with trustees that the research and ministry development division will strive to be the premier knowledge-based resource leader.

    B&H Publishing Group
    Brad Waggoner, newly elected executive vice president and COO for LifeWay, reported positive financial closing for B&H Publishing Group at the end of fiscal year 2010, due in part to the continued strength of Bible sales, which will be further bolstered with the release of the HCSB Study Bible.

    Waggoner praised the collaborative synergy among LifeWay divisions for the success of key initiatives that involve B&H, such as Transformational Church, CrossBooks, “The Love Dare” and a large collection of digital products and resources.

    He also shared with trustees the strong relationship LifeWay has with Sherwood Baptist Church, producers of “Fireproof” and an upcoming film on biblical fatherhood called “Courageous.”

    B&H has secured a publishing partnership with Michael Catt, pastor of Sherwood Baptist, and the Kendrick brothers of Sherwood Pictures to broaden the ministry reach of the movie.

    “Having worked with Sherwood on ‘The Love Dare’ products, we are thrilled to partner once again with them to see what God might do to honor His name through this message on fatherhood,” Waggoner said. “Our prayer is that many homes and churches are strengthened through the resources that will arise from the relationship that God has formed between us.” Waggoner concluded his report by detailing B&H’s current digital presence and its ministry strategy to release books on the Kindle, Nook and iPad devices. B&H simultaneously releases new books across platforms, digitally and traditionally.

    “I believe B&H is well-positioned for success in the digital future,” Waggoner said. “I’m excited to see what God will continue to do in this area through the leadership of B&H’s new vice president, Selma Wilson.”

    Church Resources
    John Kramp, vice president of church resources, shared with trustees the challenges the division has experienced as a result of the global financial recession. For individuals, families, churches and for LifeWay, the recession changed the rules, he said, but CRD has “responded when the rules changed. We must keep going forward.”

    The focus of church resources remains unchanged, Kramp said, noting that LifeWay’s Transformational Church initiative provides a message of hope to churches desperate for answers in these tough times and provides a bedrock to CRD’s emphasis of providing focused ministry and discipleship resources for age groups from early childhood to senior adults.

    In addition to a division-wide emphasis on Transformational Church, Kramp noted that church resources will focus on digital emphases, the partnership with Sherwood Pictures’ upcoming “Courageous” movie, and the restructuring of

    Kramp described an array of products, events and services offered by the church resources division, including plans for a new preteen resource and three simulcast events, one with Beth Moore, one with Priscilla Shirer and one with Vicki Courtney. In 2011, the division will expand its camps for children and teenagers; help churches begin girls’ ministries; launch effective ministries to young adults; and connect people in groups, either through Sunday school or small-group ministry.

    Kramp also noted that church resources continues its work to assist black and Hispanic churches in their ministries and continues to expand its ministry through LifeWay International.

    “While the economic downturn has changed the rules for many churches,” Kramp said, “our confidence is in the One who rules and who is building His church.”  

    Other business
    In other business the trustees:
    • Passed a proposed amendment to bylaw Article II to better reflect the purposes and functions of LifeWay’s publishing and distribution of resources.
    • Filled board vacancies with the elections of Timothy Turner, senior associate pastor of Porter Memorial Baptist Church in Lexington, Ky., to replace Larry Purcell as Kentucky trustee; and Steve McNeil, team leader for Church Health and Communications at the State Convention of Baptists in Indiana, to replace Joe Mays as Indiana trustee.
    9/16/2010 8:25:00 AM by Micah Carter and Russ Rankin, LifeWay | with 2 comments

Thankyou for such a great article, I discovered your blog while surfing the internet for rather simmilar. Yet I dont see eye to eye with all that you have written but then it is your blog and down to you what appears. On the whole I have found your article thought provoking and well presented.I will send your post details to a few of my friends as i am certain they will not only want to read this article but keep an eye on your blog as you look to have your finger on the pulse and can clarify things in a understandable and appealing method.Well a sufficient amount of the rubbish good luck and keep writing.
10/15/2010 10:04:30 AM

Gene Scarborough
If they would consider publications which don't absolutely conform to BF&M 2000---they might just find an audience hungry for a wider view of scripture and life!!!
9/16/2010 4:34:33 PM

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