Brother, can you spare three cents?
November 8 2002 by Tony W. Cartledge , BR Editor

Brother, can you spare three cents? | Friday, Nov 8, 2002

Friday, Nov 8, 2002

Brother, can you spare three cents?

By Tony W. Cartledge BR Editor

I still pick up pennies from sidewalks and parking lots, and find one or more just about every week.

Some folks won't bend over for anything less than a quarter.

Pennies mean very little to most of us - we can throw them into the "give-a-penny, take-a-penny" cup at the convenience store and not even think about it.

I have a grand idea for what readers can do with three of those pennies each week: save them up so you'll feel no pain when your Biblical Recorder subscription comes due, and it costs an additional $1.50 per year. You'll even have six cents left over for ... for ... well, for whatever you can find that you can buy with six cents.

We hate to raise prices, but we'd also hate to go out of business or further reduce the number of issues we publish, and we don't like either of those options.

The reasons for the price hike are easy enough to explain. Printing costs have remained fairly steady, but an 11 percent postage hike in July increased our mailing costs by more than $25,000 per year. We've held salary increases to a bare minimum, but we expect health insurance costs to increase by 20 percent this year - the fourth straight year of double-digit hikes.

The tanking of the economy dealt us a double-whammy on the revenue end, too. Cooperative Missions giving to the Baptist State Convention has dropped, leaving us more than $30,000 short of what we expected to receive this year.

Companies that advertise with us have made ends meet in part by reducing their advertising budgets - leaving us another $35,000 below budget expectations for the year.

The course of wisdom is to make more conservative income projections for next year.

Raising subscription prices alone won't balance our budget - we're making other adjustments, too - but it will help.

At only three pennies per week, we're trusting that the increase will not impose too great a hardship on our readers. All those pennies add up, and we need them.

I thank you in advance for understanding. And, as always, we appreciate your support.

Copyright (c) Biblical Recorder Inc.
11/8/2002 12:00:00 AM by Tony W. Cartledge , BR Editor | with 0 comments
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